Guillaume Schlupp
Founder of NEXUS SYNERGY
Guillaume builds performance-driven WordPress sites and runs SEO and AI visibility (GEO/AEO) strategies for clients across Europe and the Middle East, from Dubai Silicon Oasis.
He also operates his own e-commerce brands, which double as a permanent testing ground: every method recommended to clients is first tested and measured on his own sites.
Latest
articles.
301 Redirect: the guide to changing URLs without losing your SEO
Definition, use cases, htaccess and WordPress plugins, redirect plan for a rebuild: the 2026 guide to 301 redirects for migrating without losing SEO.
July 24, 2026
E-commerceE-commerce SEO: how to make your store visible on Google in 2026
Categories, product pages, facets, structured data, AI Overviews: the e-commerce SEO method we apply as an agency, one project at a time.
July 24, 2026
SEOLocal SEO: definition, levers and method to be visible in 2026
Google Business Profile, customer reviews, local pages, AI visibility: the local SEO method for 2026, with levers ranked by impact.
July 24, 2026
MaintenanceSSL Certificate: Definition, How It Works and Its Role in 2026
Definition, how it works, DV, OV, EV and wildcard types: the complete guide to SSL certificates in 2026, with the full checklist to follow when yours expires.
July 24, 2026
Web designWebsite specifications document: method, sections and mistakes to avoid
Key sections, oversights that blow up budgets, short version or full brief: the method for writing a solid website specifications document.
July 24, 2026
Web performanceCore Web Vitals: understanding and optimizing LCP, INP and CLS
Core Web Vitals explained: what LCP, INP and CLS measure, Google's 2026 thresholds, the right measurement tools and optimizations that actually work.
July 13, 2026